Introduction In modern fast-paced business world, maintaining an edge of the competition is essential. Competitive analysis has always been a core strategy for gaining a competitive advantage, but the advent of Artificial Intelligence (AI) has transformed this process. Tools driven by AI are reshaping how businesses gather, process, and act upon i

Introduction Social media marketing is evolving dramatically in the last few years, driven by changes in technology, consumer actions, and business needs. One of the most notable shifts in the marketing landscape is the emergence of artificial intelligence (AI). AI’s capability to revolutionize social media marketing is capturing the attention of